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Charter Marketing - A Complex Operation

Yachting Partners International acts as Marketing Agents for large yachts throughout the world.
This is a business-critical activity that requires great experience and expertise to ensure that the yachts operate legally and in a fiscally effective manner, and to realise the substantial incomes achievable.

We centralise potential enquiries and select those that meet the requirements of the Owner and Captain, and match the logical schedule of the yacht. We secure only those that meet these standards within a workable calendar for crew and within the financial targets agreed in advance with the Owner.

The Charter Marketing Team at YPI operates a rigorous, year-round business regime on behalf of its Owners, providing advice on compliance with international and local regulations and creating marketing, PR and advertising material, including websites, e-newsletters, brochures and mailings in addition to daily individual telephone contacts.

We also have in place a rolling programme of broker showings and boat show attendances to maximise the yacht's charter potential. More than 300 brokers worldwide trust and rely on YPI's long-established reputation for honesty and professionalism, and on the strong relationship the company has built up over the years with Owners.